From numbers to stories: How LGBTI activists can use data visualisation

In our last Skills Boost session, over 70 LGBTI activists learnt how to find and tell a story from the data that speaks about their own work. Take a look at the impressive charts developed as part of the session and learn more about how to use data visualisation in your daily communications.

In today’s visually-driven world, communicating with images is more important than ever. That’s why LGBTI activists are seeking ways to transform complex figures and dry data into visual representations that tell a captivating story.

To support them in their mission, in May we hosted a Skills Boost session focused on data visualisation. The response was enthusiastic, with over 70 LGBTI activists from across Europe participating in the workshop. Using data from our Rainbow Map & Index and with no previous design skills, the participants unleashed their creativity and harnessed the power of visualisation to craft their own compelling charts.

The first half of the session opened with our facilitators sharing some advice from Minami Funakoshi, a non-binary awarded graphics journalist for Reuters:

“Instead of starting with the data and trying to find the story in it, you treat data as something that can help explain a question”.

Funakoshi’s visual story on Gender and Language has received several prize nominations and awards, and it served as an inspiration for ways of thinking of data beyond numbers.

During the rest of session, participants generously shared these important tips with one another:

  • Finding the data – Participants shared ways of extracting data from owned sources but also from open sources like Our World in Data, the FRA LGBTI survey , and alternatives like Google Trends.
  • Finding the story – Our Senior Communications Officer, Mehmet Akin shared his experience filtering through a vast data set of criteria across 49 countries in ILGA-Europe’s 2023 Rainbow Map and Index in order to tell a coherent story in 2023, and what other stories they thought might still need to be told.
  • Creating the visual – Activists examined the pros and cons of tools like Tableau, Adobe Express, and Canva. They also learnt from a live crowd-sourced demonstration of how we could make a draft graphic in ten minutes using the Rainbow Map data for graphics showing either comparisons, or trends. Check out the templates provided during the session here and here.

Using our Rainbow Map & Index to learn data visualisation

Our Rainbow Map is a benchmarking tool of the laws and policies that have a direct impact on LGBTI people’s human rights. From the collected data we show the situation in 49 countries under 74 and in seven categories. However, the data can be presented in many other ways. We asked the Skills Boost participants to find and tell the following stories:

  1. Show the journey of the UK from No ‘1 to No ’17: The United Kingdom was the No.1 country on the ranking in 2013 but has fallen to No.17 by 2023. This is a story that is captured by many followers of ILGA-Europe on social media but has never been visualised. All the data is available as to why at this link.
  2. Show countries with self-determination based LGR for trans people in Europe: Self-determination is only available in 11 countries in Europe and can easily be seen on our interactive module by choosing “All countries” and “Self-determination” in the Rainbow Map dropdown menu. There is a good example of data visualisation of this story here.
  3. Create a timeline with IGM bans in Europe: There are only six countries that have banned IGM so far, which can be seen here. It would be interesting to see these bans in a timeline. Similar thing could be done with bans on conversion practices.
  4. Re-chart the Map based on different categories: We do our country ranking based on the total score that is calculated under seven categories. However, the online module shows a menu where you can choose a different category and gets a new ranking based on your selection. For example, Montenegro is 12th place in the overall ranking. However, if you choose “Legal gender recognition” as category, you’ll see they’re on the 30th place.

Our Skills Boost participants delivered wonderful visualisations

At the end of the first half of the Skills Boost session, we invited the participants to work on their own graphics and send them to us, and three people took the challenge! Two used data from ILGA-Europe’s Rainbow Map and one used the EU Fundamental Rights Agency’s LGBTI Survey results. 

Jae, whose association collaborates with a shelter house for trans people, wanted to explore the experience of having housing difficulties across the LGBTQIA+ community in Europe. This is what Jae said:

“I used the data from the EU LGBTI Survey II and I found lots of interesting things. I focused on the broad concept of having experienced housing difficulties, without differentiating right now between more mild events (having to sleep at a friend’s place) and more extreme cases (sleeping in a public space). I could have stopped there, but I also thought to underline a worst-case scenario, in this instance Sweden, the worst country for LGBTI people and for some of the surveyed categories when it comes to this problem”.

Jochem Verdonk from Principle 17 (a collective of activists from the Netherlands that promotes customised trans* health care) designed four graphics to illustrate the Human Rights Situation of LGBTI People in the Netherlands.

He started with a data graphic with all seven categories in one graphic, but “that turned out to be quite chaotic”. 

So he decided it’s better to make three separate data graphics with similar tendencies. 


After ILGA-Europe’s team and guests’ feedback in the second half of the session, Jochem tried several alternatives but decided to keep the graphics the way they were. However, he did make the lay-outs of the several images more equal by using the same fonts, sizes and lay-out. He also decided to separate the Intersex Bodily Integrity into another graphic, to emphasize the complete lack of rights. He even published an article about the deterioration of LGBTI people’s rights in the Netherlands attaching all the graphics. Have a look!

Bart Andersen from Britain decided to use infographics to:

“Remind ourselves that no country should take human rights for granted, that they are all won with effort and can de-evolve, or develop quickly”

Bart also wanted to “point to countries that Britain and others perceive as not advanced on human rights but which are actually overtaking,” as well as to undermine the narrative of Britain’s Conservative party when it presents itself as an advocate of LGBTQ+ rights”.

Bart was curious if the events path would be nicer in another slide of the same project.  And if he shall remove all notes and let the reader do some independent investigation?

Want to stay in touch and learn more about communications for LGBTI activists? Join our closed Communications support group for LGBTI activists on Facebook and check our Resource Hub. There you can also find resources from our previous sessions on crisis communication, how to make home-made campaign videos, making graphics with free tools, and fundraising during crises

See also

Blog

Boost your communications and campaigning skills with our free, easy-access sessions for LGBTI activists

In the ever-evolving landscape of LGBTI activism, staying ahead with the right tools and strategies is essential. At ILGA-Europe we offer free training from experts […]
read more
News

Skills Boost: Useful communications strategies for LGBTI groups: Take it to the next level

Register here to join us at 12:00 CEST (noon), Wednesday 25 September for a 60-minute Skills Boost session designed for LGBTI activists who want to […]
read more
Blog

Digital advertising for LGBTI activists: What we learned at the latest ILGA-Europe Skills Boost

At ILGA-Europe, one of our goals is to equip activists with new skills and knowledge to help them amplify their voices and make a meaningful […]
read more
Blog

Keep Calm and Communicate: LGBTI Activists Share Crisis Communication Tips

Last month we brought together 25 activists from over 15 countries to discuss and learn all about communicating in times of crisis. With Pride season […]
read more
News

Skills Boost: Get the most from digital ads

Join us on June 12 and June 26 for our Skills Boost sessions designed for LGBTI activists who want to learn more about digital ads […]
read more
News

Skills Boost: Useful communications strategies for LGBTI activists

Register here to join us at 12:00 CEST (noon), Wednesday 3 April for a Skills Boost session designed for LGBTI activists who want your organisational […]
read more
News

Call for participants: Solidarity and Skills for Communicating through Crisis

About Get Ready! Get Ready! is a 2-day ILGA-Europe learning event on crisis communications for LGBTI organisations in Europe and Central Asia. It will take […]
read more
News

Effective campaigns in support of LGBTI rights: How to avoid instrumentalisation and communicate without playing into polarisation?

All over Europe and Central Asia, LGBTI people are used by different political payers to gain the power. Our opponents create and feed harmful and […]
read more
News

Skills Boost: Media interview practice

Register here to join us at 12:00 noon CEST, Tuesday 5 September for a Skills Boost session specifically designed for LGBTI activists to prepare for […]
read more
News

Skills Boost: Data visualisation for LGBTI communication

First session This will be a beginner-friendly 60-minute session focusing on creating simple graphics using data from the freshly launched ILGA-Europe 2023 Rainbow Map and […]
read more
Blog

LGBTI Fundraising Campaigns 101: The 5 crucial elements to raise funds effectively

Do you want to start a fundraising campaign for your LGBTI organisation but are unsure of where to begin? We got you. In today’s blog we bring you the main learnings from our latest Skills Boost session, case studies and examples of the work done by participants.
read more
News

Skills boost: Effective fundraising campaigns in times of crisis

All over the world, LGBTI organisations face a lack of resources, particularly funding that can be used for flexible needs. One of the ways to […]
read more
Blog

LGBTI Activism 101: Connecting with the Media

It’s important that the media explores the issues that affect our communities in a realistic way, but for many LGBTI activists, getting journalists interested can seem difficult, if not impossible. Our latest activism Skills Boost sessions explored connecting to the media. Here’s what our participants learned.
read more
News

call for applications: ‘LGBTI Communications: Learning Journey Grants’

Introduction Earlier this year, ILGA-Europe launched a programme to foster stronger and more strategic communications across the European and Central Asian LGBTI movement and to […]
read more
News

Skills Boost: Media relations for LGBTI activists

The next of our popular Skills Boost sessions for LGBTI activists will take place on September 14 (12:00-13:30 CET), giving you practical advice on how […]
read more
News

Call for proposals: Supporting strong communications by LGBTI organisations

Over the coming three years, ILGA-Europe will do this through different activities, including financial support and consultancy to build strong communications abilities, grants to support […]
read more
News

Join our next Skills Boost session on making graphics with free tools and no design skills

Do you want to make better use of graphic design in your LGBTI activism?
read more
Report

Communicating for Change

A communications needs assessment of the LGBTI movement in Europe and Central Asia, for donors to help create new grant opportunities to support communications efforts. […]
read more
News

Join The Hub, ILGA-Europe’s free Resource Sharing Centre for LGBTI activists in Europe and Central Asia

Today we are publicly launching The Hub – ILGA-Europe’s free Resource Sharing Centre for LGBTI activists in Europe and Central Asia.
read more
News

communications needs assessment of the LGBTI movement in Europe and Central Asia’ launch

You are invited to register for the activist launch of ‘Communicating for Change: a communications needs assessment of the LGBTI movement in Europe and Central […]
read more
Blog

How LGBTI activists can make terrific home-made videos

Guest blogger, Richard Roaf, director of VideoRev and an expert in helping activists develop low-budget viral campaign videos, shares his best tips for LGBTI activists filming home-made campaign videos and the learnings from the ‘Skills Boost’ workshop he conducted for ILGA-Europe.
read more
News

Watch a series of short campaign videos created by LGBTI activists

Watch this series of short campaign videos created by LGBTI activists who got expert help to make easy, free homemade videos under lockdown conditions - and get some tips and inspiration for making your own!
read more
Blog

COVID-19 Crisis Communications: LGBTI Q&A

After our blog on crisis communication, ILGA-Europe hosted a Q&A call for LGBTI groups to share experiences and advice on communicating clearly during the COVID-19 crisis. Here is a summary and 60-second video of five lessons we
read more
Blog

COVID-19: How to communicate clearly as an LGBTI group

The COVID-19 crisis situation is changing every day, and as an LGBTI organisation you are going to want to keep your audience updated about what specifically matters to them. ILGA-Europe’s strategic communications consultant, Sho Konno, gives his key advice for communicating at this time.
read more
Blog

5 things you can do to respond to the anti-gender discourse

Over the past few years in Europe and some other parts of the world, we have seen the rise of the ‘anti-gender’ movement, with opposition to LGBTI rights centralised around so-called “gender ideology”.
read more
Report

Responding to the anti-gender movement

In the last few years ILGA-Europe worked on various fronts to better understand the anti-gender movement and its impact on public discourse and the lives […]
read more
News

Join Us to Discuss the Results of ILGA-Europe Strategic Communications Needs Assessment

We will host a webinar on the results of the needs assessment that will inform ILGA-Europe’s capacity building work and donor funding strategies in the coming years. […]
read more
News

Discover how to frame your messages about intersex issues

Are you campaigning for intersex rights in your country? Are you supporting intersex groups in their campaigning efforts? Discover how to frame your messages about […]
read more
News

Interactive webinar: Message framing for legal gender recognition based on self-determination

Are you campaigning for legal gender recognition in your country? Discover how to talk about self-determination with policy-makers, media, allies and community members. ILGA-Europe will […]
read more
Report

Testing Your Communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.  When […]
read more