Skills Boost: Get the most from digital ads

12.06.2024

On 12 June 2024, we invited digital consultant Jean O’Brien who specialises in nonprofits and activism for a Skills Boost session for LGBTI activists.

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Digital consultant Jean O’Brien who specialises in nonprofits and activism covered:

Various channels for paid digital ads – what are their strengths and weaknesses and how to decide where to go.
Focus on Meta ads (Facebook & Instagram): how they work, and how to get the best out of them.
The best low-budget campaigns. What to do and where to start. What are the zero budget options?
What to do if your ads are constantly rejected (for example for being ‘political’).

You might want to check other comms resources by ILGA Europe:

Digital advertising for LGBTI activists: What we learned at the latest ILGA-Europe Skills Boost (ILGA-Europe blog post): https://www.ilga-europe.org/blog/digital-advertising-for-lgbti-activists-what-we-learned-at-the-latest-ilga-europe-skills-boost/
From numbers to stories: How LGBTI activists can use data visualization (Ilga-europe blog post): https://www.ilga-europe.org/blog/lgbti-activists-data-visualisation/
ILGA-Europe Guide to Meta Ads (written and designed by Jean O’Brien of Digital Charity Lab: https://www.ilga-europe.org/files/uploads/2024/11/2024-ILGA-Europe-Meta-Ads-Guide.pdf

Do you struggle with some specific communications challenge, and do not know where to start? Reach out to us, we might be able to help! Contact svetlana@ilga-europe.org

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